what is seo

SEO refers to Search Engine Optimization. SEO is the integrated process that enhances the likelihood that Search Engines (Google, Yahoo, Bing) will list your website high in the list when customers perform a web search. SEO allows you to enhance your website, so it is more likely for Search Engines to place it where it will be easier for your customers to find. If your customers find your website and like it, they will want to find your store. The following list is an overview of essential SEO factors. Once a month, Bullfrog will provide a more in-depth discussion of each topic via the Bullfrog Express.


One of the first steps of SEO is creating a list of words related to your small business. These words should be what your website is trying to sell or promote and should be related to your industry. Once you have created this list, read through your website and your competitor’s sites (the ones that rank high on searches) and add or subtract new keywords at that time. State, city, and counties are critical in local search and should be noticed. Please do not get this keyword list from your boss; get it from your customers because you need to know how they search for you.

Website Structure

You do not need an ugly site to have an SEO-friendly site, but avoid flash, JavaScript and image navigation. Use a 20:80 percent ratio of images to content. Use keyword-rich “alt” text on all of your images.

Website Content

Content is King! Content is the information on your site. Although you need to have a proper site structure and appropriate text-to-image ratio for SEO, the essential thing to ensure a well-performing site is that your content is valuable and exciting to the customer while the remaining keyword is rich. Write your content not for you but for your customer. Don’t just talk about you and your business; the customer doesn’t care. Write about what your business will do for your customer. Customers need to know what’s in it to make an effort to see you.
Link Building

In the SEO Hierarchy Pyramid, link building is on top. Quality links to and from your site are the hardest to get but will help your site’s ranking the most, which, in turn, helps your customers find your site. The more incoming links to your site, the better; however, ensure that the sites that wish to link to your site are reputable wherever possible. Wrong incoming links from “link farms” and other sites of that nature can damage your SEO.


When all this time is spent on how search engines will view and rank your site, we sometimes lose focus that if we gather 1000s of visitors and nobody clicks to the next page, we have ultimately failed. A site’s navigation needs to be laid out intuitive and visually pleasing to ensure click-through and conversion of customers. Think about what you want your site to do for you. If you want customers to contact you, point them to a contact page. If you want them to request more information, then point them toward a form or other tool for them to request information. If you want them to sign up for an email newsletter, then point them toward an email sign-up form. Your site can be a valuable way for you to gather customer information.

Page Titles

If you were to create a formula that weighed SEO importance against ease of implementation, page titles would be ranked at the top. Original, keyword-enhanced page titles are easy to do and are a must.


Website titles are coded with <h1></h1> tags and are named H1 due to their coding nature. That’s more technical than you need to know for SEO. Your titles need to be catchy to grab customer attention, but they also need to contain keywords for SEO. Only sometimes an easy task.

Anchor Text

Anchor Text is the text highlighted in creating a link. Example: Bullfrog Spas are the best hot tubs in the industry. In this example, “hot tubs” is the anchor text. Anchor text directly affects the subject relevancy for all linking.


My site has all of this SEO stuff, but so what? Analytics answers this question. Analytics measures data on every visit to your site, including some visits, type of visits, source of referral, conversion percentages, and. time on site and each page, which pages are visited most, order of pages visited, click paths and nearly every other thing you may want to know about your site performance. After installing and studying your analytic results, you can only make strategic decisions about your website.

Organic Search vs. Paid Search

89% of search engine users click on organic listings over paid listings. Work to optimize your site so it gets listed toward the top of the list for every keyword. However, it’s competitive, and that is likely to happen for only some of your keywords. Unless or until you do rank highly on every search term, you will have to pay to rank well, literally.

PPC Campaign

My site doesn’t come up on searches for my search terms; what do I do? Answer: You pay for them. Every search engine has a PPC interface. Google Adwords is easy to use and implement.

SEO(search engine development) is an essential tool in creating web traffic
Search engine optimization (SEO) is increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. We at Manny’s SEO &Web Design understand the concept of this tool in web development, and we know the best SEO to generate more leads for you to convert into sales.

Are you taking advantage of Search Engine Optimization (SEO) for Your Business? Search engine optimization has become a critical resource for individuals looking for products, services or businesses. They use search engines like GOOGLE or BING to find what they need. This transition to online search has reduced the use of traditional search methods, such as yellow pages and newspapers. The good news is if you have a strong presence online, you will get found, and your business will grow.

The bad news is you need to pay attention to SEO to rank high in searches. You will find yourself asking, “why is it that my new website isn’t generating the business I was promised.” The most likely reason is your SEO strategy is failing you. How consumers search for your business has changed, and how your business gets found must change. It is that simple.

Whether you’ve already invested in an SEO strategy or are just getting started, Manny’s SEO & Web Design will help you gain a more robust understanding of all aspects of the SEO process. We will institute a plan of action, optimizing your website using best practices and delivering on them to maximize your results.


Our goal here at Manny’s SEO & Web Design is to guarantee that your business reaches the most internet traffic by putting the best SEO to good use to ensure that your company will get the most leads you can convert into sales.

No comment

Leave a Reply

Your email address will not be published. Required fields are marked *